Your business can run smoothly and grow while you snorkel with your family in the Maldives. As Mike Michaelowicz, author of Profit First and Fix This Next, said in his influential business strategy book, The Pumpkin Plan, “You didn’t start your business because you wanted to blend in, make… Read More »3 Tools to Get More Value from Your Business with Less Work
Business owners want their copy to attract customers and sell their products like crazy. How do you know whether the copy you are buying is any good? Of course, you need to test, but what good is it to test garbage against crap? Putting together… Read More »The Ultimate Copywriting Crash Course for Overworked Business Owners
Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send”… Read More »The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait
Why you want to A/B test your designs. Do you know how your customers will react when they see your book on the shelf? When they see it, will they pick it up? After they pick it up, will they look at the back cover?… Read More »How to Time Travel to Ask Future Customers What They Actually Want
Did you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Another Cheap Marketing Tool? (Avita, 2021) Her article about headline… Read More »How to Use Accessibility to Easily Level-Up Your Writing
MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the… Read More »Bloggers, Do Your WordPress Buttons Have Jedi Powers?
Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate) In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively… Read More »The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin
Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate. How do you feel when you see the words,… Read More »I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases