Note: This is an update of a previous article I wrote for Medium (Park, 2020). Medium users created the text highlights below. In my testing, a featured image can increase visibility and engagement on a post by over 127%. Without an image, many readers will… Read More »Get 127% More Engagement on Medium, Twitter, Facebook, and LinkedIn
Avoid Being Sadly and Horribly Stuck in the Networking Past. In the 80s, 90s, and early 2000s, everyone got asked to be referred. Think about it. If you wanted some level of comfort in trusting a vendor you asked friends and business associates. The only… Read More »Get Awesome at Networking
Take your invoicing to the next level by drafting invoices that sell your services because you want more customer referrals. Moreover, your customers are not the only people who will see your bills. In this article, you will discover a solution to address both problems… Read More »How to Write Invoices that Sell
Your business can run smoothly and grow while you snorkel with your family in the Maldives. As Mike Michaelowicz, author of Profit First and Fix This Next, said in his influential business strategy book, The Pumpkin Plan, “You didn’t start your business because you wanted to blend in, make… Read More »3 Tools to Get More Value from Your Business with Less Work
Business owners want their copy to attract customers and sell their products like crazy. How do you know whether the copy you are buying is any good? Of course, you need to test, but what good is it to test garbage against crap? Putting together… Read More »The Ultimate Copywriting Crash Course for Overworked Business Owners
Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send”… Read More »The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait
Why you want to A/B test your designs. Do you know how your customers will react when they see your book on the shelf? When they see it, will they pick it up? After they pick it up, will they look at the back cover?… Read More »How to Time Travel to Ask Future Customers What They Actually Want
MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the… Read More »Bloggers, Do Your WordPress Buttons Have Jedi Powers?