Get Better ROI with a Hypothesis-Driven Approach
Today we’re discussing the importance of congruence in your marketing efforts and how it can increase conversions by 50% or more.
Home »
Persuasion
If You Over-Rely on ChatGPT, Your Daughter May End Up As A Stripper
Discover why AI, like chat GPT, can’t replace human understanding when it comes to crafting effective ads and truly connecting with your target audience.
We’ll explore the importance of understanding your buyer persona and how to create ads that resonate with them. Follow along as we analyze and improve an ad based on feedback from the MECLABS cohort.
How Continuity Can Boost Landing Page Conversions
Today we’re discussing the importance of continuity in your marketing efforts and how it can increase conversions by 63% or more.
How Congruence Can Boost Landing Page Conversions
Today we’re discussing the importance of congruence in your marketing efforts and how it can increase conversions by 50% or more.
Love + Gratitude = Profit — Transform Your Marketing Strategy
Discover the secret to elevating your marketing strategy with love and gratitude. In this video, we dive into the power of love and gratitude as essential attitudes for creating successful marketing campaigns that resonate with your audience.
Learn from Data and Iterate for Higher ROI
Discover the secret to elevating your marketing strategy with love and gratitude. In this video, we dive into the power of love and gratitude as essential attitudes for creating successful marketing campaigns that resonate with your audience.
Positive Twitter: Master the Art of Connecting and Influencing Using Dale Carnegie Principles
Improve your Twitter experience and make meaningful connections with others.
How to Write Invoices that Sell
Take your invoicing to the next level by drafting invoices that sell your services because you want more customer referrals. Moreover, your customers are not the only people who will see your bills. In this article, you will discover a solution to address both problems… Read More »How to Write Invoices that Sell
The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait
Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter? Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send”… Read More »The Copywriting Secret to Better Conversions Now Without Salesy Click-Bait
Bloggers, Do Your WordPress Buttons Have Jedi Powers?
MECLABS Institute found that you can increase response rates by up to 357% if you change your “submit” button text. No, that is not a typo. Three hundred and fifty-seven percent! That is for one experiment so your results will vary. But think of the… Read More »Bloggers, Do Your WordPress Buttons Have Jedi Powers?
The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin
Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate) In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively… Read More »The Shrewd, Hypnotic Question That Could Actually Destroy Chauvin
I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases
Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate. How do you feel when you see the words,… Read More »I Am a Shameless Affiliate Promising to Earn From Qualifying Purchases