Get sustainable growth by learning why your ideal customers say “yes” and building systems focused on delighting them

Simon Sinek promotes the idea that customers say yes because of “why you do it.” But that would be too easy. Certainly, we would like to think our noble purpose would be enough to make us the next Steve Jobs.

But, for 20 years MECLABS Institute has been testing over

  • 1 million keywords,
  • 20 million emails, and
  • 100 thousand order paths

to tell us that our potential customers don’t give a poop about us.

Yes, there are compelling reasons to start with your "why." However, It doesn't end there. Your Why does not answer the question: Why should my ideal customers buy from me and not one of my competitors?

Fortunately, after much trial and error, I stumbled on Mike Michalowicz Pumpkin Plan book and the Pumpkin Plan Action Guide (PPAG) program.

Many consulting programs start by identifying your niche and then teaching you how to build marketing and systems to grow your business. However, the genius of PPAG is that it brings clarity and systemization to the process.

We can help you

  • Identify who your true ideal customers are,
  • Get fresh insights into what your customers want,
  • Develop marketing to reach more potential ideal customers, and
  • Build systems to serve them better with less work.

Why do we do what we do? To free the world from authoritarian dogma.

Why should you buy from us? We uniquely combine MECLABS and PPAG certification training to help clients clearly define, articulate, and implement your value propositions so that your business works for your lifestyle.

Schedule an initial consultation below by September 30, 2021, and get 67% off all services for one year.

Schedule an initial consultation below by September 30, 2021, and get 67% off all services for one year.