BUSINESS COACHING
Efficiently Grow Your Business by Wowing Your Ideal Customers
Build Systems to Consistently Deliver on Your Winning Value Proposition
We teach entrepreneurs how to create explosive growth with less work from the owner by discovering why their ideal customers chose them over their competitors. Then we use that information to build winning growth systems.
Win Growth With A Data-Based Approach.
We are MECLABS Institute Value Proposition Certified. MECLABS has tested over 1 million keywords, 20 million emails, and 100 thousand order paths to find out why customers say "Yes." In their testing, they found that a strong, clearly stated Value Proposition will do the most to increase conversions.
Most businesses focus on SEO. But, while SEO will help customers find you, too many customers will see you in their search results — even click to your landing page — only to bounce out and look elsewhere.
However, a clearly articulated, compelling Value Proposition draw them further into your funnel. Your Value Proposition takes customers through a series of "micro-yeses" to get to the ultimate "Yes."
- Yes, I will click your search link.
- Yes, I will read past the headline.
- Yes, I want to know more.
- Yes, I will sign up for a free trial.
A Value Proposition is the answer to the question, "Why would your ideal customer choose to buy your product or service over one of your competitors?"
So, to find your value proposition, you must know
- Who your ideal customers are
- What you exclusively can offer them that they prize.
But we do much more than help you find your value proposition.
The Pumpkin Plan Has Helped Businesses Achieve Exploding Growth since 2012.
We are Certified Pumpkin Plan Growth Strategists. Mike Michalowicz explains how he used inspiration from prize pumpkin farming to develop the Pumpkin Plan strategy to create stunning growth in his own business. The Pumpkin Plan (Michaelowicz, 2012).
The Pumpkin Plan Action Guide (PPAG), which he helped develop, is a data-driven system that you can use to discover your ideal customers and what they want. And by "your ideal customers" we mean more than the ones who will get you the most revenue with the least work.
We also mean the ones who best help you achieve:
- Your business mission,
- Your life mission, and
- Your lifestyle goals.
More than that, we use PPAG to take you through a series of "micro-wins" to get you to your ultimate Win.
- Discover your vision and purpose.
- Determine your top clients.
- Find out what your top clients value most.
- Extract your Value Proposition from your data.
- Systemize for your top clients, value proposition, and mission.
- Prune customers that are distracting you to make room for more profitable ones.
- Achieve explosive growth.
- Take a vacation.
Photo by fauxels from Pexels
What You Can Expect
On day 1 you will step into the pumpkin patch. That is, you will leave behind the struggling freelancer treading water and start with the new, positive attitude of a farmer fixing to grow a great pumpkin.
To start with, we will schedule a free initial consultation to go over your current situation, goals, and Pumpkin Plan Action Guide program features, including:
- One year of access to the Pumpkin Plan Action Guide online program
- Bi-monthly 2-hour strategy sessions
- Weekly consultations by appointment
- Worksheets, Spreadsheets, and other Tools
If we are a good fit, we will schedule the next eleven strategy sessions. Otherwise, we may refer you to someone who can serve you better or shake hands and part as friends.
What You Can Expect if You Are Just Starting Out or Do Not Have a Business Yet
If you recently started your business or decided to start a business, congratulations! You have an opportunity to avoid some of the mistakes that drag other entrepreneurs down and achieve explosive growth quicker.
You will have a clean slate from which to define your mission, values, and goals. That will allow you to aim for the right customers for you and your business from the start. That does not mean you will not have to make adjustments. What it means is that you will start by building systems and strategies that will help you pivot your business in the most prosperous direction.
If you have not named your business yet, the first two clinics will help you define your purpose which will in turn help inspire the perfect name.
A fresh perspective from a PPAG Certified Growth Strategist can help you see for yourself whether you are on the right track.
- Where do I find self-replicating customers that I love?
- Why should they pay me more than a generic megacorp?
- I am my business. How can it survive without me?
Uncertainty is a waste of time.
Get clarity by attending a Value Proposition Workshop.
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Preston Park Lead Strategist |
A fresh perspective from a PPAG Certified Growth Strategist can help you see for yourself whether you are on the right track.
- Where do I find self-replicating customers that I love?
- Why should they pay me more than a generic megacorp?
- I am my business. How can it survive without me?
Uncertainty is a waste of time.
Get clarity by attending a Value Proposition Meetup.
We Can Help With
Explosive Growth
Build a business that supports the lifestyle that you design.
- Create and implement a unique offering that enables you to stand out from the crowd and stop competing on price.
- Devise a step by step action plan to instigate profitable growth without requiring that you work harder and longer hours.
- Identify and analyze who your top clients are and what they REALLY want and need from you, so that you can easily attract more of them.
- Tackle any obstacles that you encounter as you implement your plan. You don’t have to do it alone!
- Celebrate the wins!
Preston Park
Lead Strategist
We Can Help With
Explosive Growth
Build a business that supports the lifestyle that you design.
- Create and implement a unique offering that enables you to stand out from the crowd and stop competing on price.
- Devise a step by step action plan to instigate profitable growth without requiring that you work harder and longer hours.
- Identify and analyze who your top clients are and what they REALLY want and need from you, so that you can easily attract more of them.
- Tackle any obstacles that you encounter as you implement your plan. You don’t have to do it alone!
- Celebrate the wins!